Money Mailer Effectiveness

  • 85% of readers go through all of the offers.
  • 50% use 3 or more coupons.
  • Consumers rated direct mail as their preferred and most trusted source for marketing information.
  • Printed ads that consumers can touch and feel leave a deeper impression than those viewed on screen.
  • 65% of Americans who purchased a product or service did so as a result of direct mail.