A Quick Guide To Help Master The Holidays
The holiday season is approaching and as a business owner it would be best to ensure you’re ready for those peak spending days. Last year, holiday sales reached $692 billion, and this year, it’s projected to grow between 3.7 and 4.4 percent (that’s at least $717 billion!)
Prepping For The Holidays
To help take advantage of all the increased spending this year, here are some tips to efficiently plan for the holiday season.
It’s important to include your staff in the planning process. Ask them what they noticed worked or didn’t work last year and make sure to discuss a holiday schedule if necessary. Additional hours are typically needed to accommodate additional sales and orders, so start determining if you will or not.
For a brick-and-mortar location, getting organized includes making sure that your location is clean and holiday ready. Order any additional supplies and decorations that you may need. Once you have determined the amount of personnel and hours you’ll need for the holidays, start preparing the schedule a head of time to avoid having to do it when things get busy.
During this busy time, it should be imperative that your customer service is impeccable, therefore you should review all of your policies concerning returns and shipping. Make changes to your policies based off the feedback you received from your staff.
Create A Marketing Strategy
Putting a holiday strategy in place is a great idea for any business. Make sure to do something creative and different in order to attract all of those holiday shoppers or clients. Sending things like handwritten notes or sample products are great ways to show your existing client base your appreciation.
Black Friday and Cyber Monday are perfect opportunities to entice your existing customer base with discounted products and services. However, remember you want to make a profit so don’t go overboard! Money Mailer’s marketing consultants are business owners themselves and they will use their local expertise to recommend the best offers for your business.
To also help ensure you’re prepared to take advantage of the potential revenue, below is the link to a 2018 Holiday Prep Checklist.
Start The New Year Off Right!
The one thing most people love to do at the end of the year is party! New Year’s Eve parties and celebrations are usually the biggest events of the year.
Help consumers bring in the New Year with a bang by offering great sales on all things party related. Not only will you be helping consumers celebrate but you’ll also be putting your business at the top of their mind going into the new year. It’s a Win-Win!
Here are some examples of recommended offers:
Party Goods – 20% Off Store Items
Housewares – 25% Off Already Discounted Prices!
Catering – Free Delivery for orders over $100
House Cleaning – $40 Off First Cleaning
Don’t miss out this New Year’s — Call now to get your mailing in!